The framing effect

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2024

This is the tendency to be influenced by the way information is presented to us, rather than by the information itself. For example, if a candidate's resume is presented in a visually appealing format or with flattering language, we may be more likely to rate them higher than if the same information is presented in a more neutral or factual way. The framing effect can cause us to make biased or irrational hiring decisions, and it can lead us to overlook candidates who may not have the same presentation skills but who are equally qualified for the job.

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